Event Press Release Services vs. DIY What’s the Better Approach?

Explore the pros and cons of event press release services vs. a DIY approach. Learn which strategy best suits your business for effective media outreach.

Finance Sep 28, 2024 37 Add to Reading List

Event Press Release Services vs. DIY What’s the Better Approach?

In today's fast-paced digital world, getting the word out about your event is crucial to ensuring its success. Whether you're organizing a charity gala, a music concert, a corporate conference, or a non-profit fundraiser, you need people to know about it. But how do you decide whether to take the DIY route for your event press release or to hire a professional service like PR Wires or Press Release Power? In this article, we’ll explore both options and help you make the best choice for your brand.

The Basics What Is an Event Press Release?

An event press release is an official statement distributed to media outlets and other platforms to inform the public about an upcoming event. It’s a tried-and-true method for gaining media coverage, attracting attendees, and even boosting social media engagement. It often includes all essential details like who, what, when, where, and why, plus a hook to grab attention.

How to Write a Press Release for an Event: DIY Approach

If you're taking the DIY route, learning how to write a press release for an event is essential. A well-written press release can give your event much-needed visibility and credibility. Here's a simple breakdown of what your event press release should include:

Headline: Grab attention with a compelling headline.
Lead Paragraph: Immediately address the "5 Ws" — who, what, when, where, and why.
Body: Offer more in-depth information about your event, such as the significance, the key players, and any supporting details.
Boilerplate: End with a short company bio and contact information.

To help, you can use an event press release template, which provides a standard structure for organizing your information. You can find an event press release template Word file online or even review an event press release sample PDF to see how others have formatted theirs.

Pros of the DIY Approach

Cost-effective: You save money by not hiring a professional service.
Creative control: You have full control over how the message is framed and delivered.
Immediate changes: If something needs tweaking, you can do it instantly without relying on a third party.

Cons of the DIY Approach

Time-consuming: Writing, editing, and distributing the press release takes time, especially if you're unfamiliar with best practices.
Less exposure: DIY press releases often don’t get picked up by media outlets as easily as those distributed through professional channels.
Learning curve: Understanding the nuances of how to write a press release for an event can be challenging, especially if you’re aiming for high-level media attention.

Using Event Press Release Services A Professional Approach

Professional event press release services like PR Wires and Press Release Power offer expertise and established networks to distribute your release. They specialize in crafting attention-grabbing press releases and ensuring they get noticed by the right people.

How Event Press Release Services Work

Expert Writing: Services will craft a press release based on your input, but with the added benefit of industry expertise.
Distribution: Your press release is distributed across various media outlets, social networks, and even directly to journalists.
Tracking: Many services offer tracking features that allow you to see how your press release is performing in terms of views and media coverage.

Pros of Hiring a Professional Service

Higher Reach: These services often have established relationships with media outlets, ensuring broader distribution.
Professional quality: Expert writers know exactly how to frame your message for maximum impact.
Time-saving: You focus on running your event, while the service handles the promotion.

Cons of Hiring a Professional Service

Cost: Hiring a professional service can be more expensive than the DIY approach.
Less control: While services offer expertise, they may take creative control, which can be a downside if you're particular about the message.

Pre-Event Press Release vs. Post-Event Press Release

A press release strategy often includes both pre-event and post-event press releases.

Pre-Event Press Release

A press release for an upcoming event is distributed before the event takes place. This helps to build anticipation, attract attendees, and secure media coverage.

For example, if you're hosting a charity event, you might want to look at a charity event press release example for inspiration. A pre-event press release often includes quotes from organizers or key participants, details about the cause, and an invitation for media coverage.

You can use a pre-event press release sample or a music event press release example to guide your writing. Mention the highlights of the event, special guests, and any unique experiences attendees can expect.

Post-Event Press Release

A post-event press release is issued after the event to share outcomes, highlight notable moments, and extend the event's reach further. This type of press release is excellent for wrapping up an event, particularly if it was a significant success. For instance, if you hosted a charity event, you might follow up with a press release for charity event detailing how much was raised and the impact of the funds.

You can find a post-event press release sample or a post-event press release example to model your follow-up. A non-profit event press release is another good reference if you're organizing a community or fundraising event.

Why Are Press Releases Important for Events?

Understanding why press releases are important for events is crucial to making an informed decision. Press releases help you:

Generate media coverage: Well-crafted press releases often get picked up by journalists, expanding your reach.
Boost attendance: Press releases provide all the essential details in one place, making it easy for people to decide whether to attend.
Enhance credibility: Having your event featured in the media lends an air of legitimacy and prestige.
Create lasting impact: With a post-event press release, you can keep the momentum going even after the event ends, ensuring the outcomes are widely shared.

Event Press Release Services to Consider

If you're considering hiring a service, PR Wires and Press Release Power stand out as top options. Both services offer tailored press release distribution, making sure your event gets the attention it deserves.

PR Wires

PR Wires specializes in press release distribution with a broad network of media outlets, journalists, and influencers. Their service guarantees higher visibility for your event and helps ensure your press release reaches a global audience. Additionally, they offer analytics and tracking, so you can see how your press release is performing in real-time.

Press Release Power

Press Release Power is known for its expertise in various industries, including non-profits, entertainment, and corporate events. They offer personalized service, ensuring that your press release is not only well-written but also distributed to the right media channels. Whether you need a non-profit event press release or a music event press release, they can craft a compelling story that resonates with your audience.

Event Press Release Services vs. DIY – Which is Better?

Both the DIY approach and professional services have their pros and cons, and the right choice depends on your specific needs and resources.

If you're organizing a smaller event with a limited budget, and you have the time and skills, the DIY approach might work for you. You can always find templates like an event press release template Word or an event press release sample PDF to guide you.
On the other hand, if you want to guarantee media coverage and save time, professional services like PR Wires and Press Release Power are a better investment. These services ensure your event reaches a wide audience, and they take the hassle out of writing and distributing the press release.

No matter which route you take, one thing is clear: press releases are a powerful tool for promoting your event. Whether you're crafting a news release for an event or issuing a press release after event success, the key is to make sure your message is clear, compelling, and distributed through the right channels.