K-pop superstar Jennie has opened the doors to the stunning Spanish villa where she filmed her latest music video, “Less Than a Lover,” allowing fans to book a once-in-a-lifetime stay through Airbnb. The partnership, announced Wednesday, gives a small group of admirers the opportunity to sleep, swim, and lounge in the very spaces featured in the dreamy visual, which has already amassed more than 20 million views since its release on July 24.
The property, known as Villa Adriana, is perched on a clifftop in Begur, a picturesque town in Spain’s Costa Brava region. The villa overlooks two coves, with the deep, still waters of Platja Fonda nearby and the turquoise Cala d’Aiguablava bay just beyond. Fans who book the exclusive three-night stay will be treated to panoramic views from every terrace, a landscaped garden, and an infinity pool that seems to merge with the Mediterranean horizon. A private gate opens directly onto the beach, where a coastal path leads to Aigua Blava, while the historic, tourist-friendly village of Begur is only a short distance away.
The booking window opens on August 12 at 9:00 a.m. ET, and interested guests must submit requests rather than booking instantly. The stay is available from September 11 through 14, accommodating up to 12 guests for $1,011 per night—which works out to roughly $253 per person when the villa is at full occupancy. For those accustomed to the property’s usual six-night minimum rental requirement, this Airbnb offering makes the experience more accessible to fans who want a shorter, more focused getaway.
A Villa Built for a K-Pop Star
Villa Adriana is as luxurious as one might expect from a location chosen by Jennie, a member of the globally renowned group BLACKPINK. The home boasts six bedrooms spread across seven beds, and seven bathrooms, including a principal suite with a whirlpool tub. But the amenities extend far beyond the basics. There is a DJ area wired with a professional sound system, perfect for anyone who wants to channel their inner K-pop idol. A private cinema room offers a space for movie nights, while sun loungers, a Roman-style pond, a pool table, and an indoor fireplace add to the villa’s appeal.
What truly sets this stay apart, however, is the presence of set pieces from the “Less Than a Lover” music video. According to Airbnb, the props and décor used during the shoot remain in place, allowing guests to move through the video’s actual rooms. This immersive element aligns with Airbnb’s broader strategy of turning iconic on-screen locations into real-life travel experiences. From the “Sex and the City” apartment in New York to the “Harry Potter”-inspired bedrooms in England, Airbnb has repeatedly tapped into pop culture nostalgia, and this collaboration continues that trend while spotlighting a less-visited region of Spain.
The Song and Its Evolution
“Less Than a Lover” marks a notable shift in tone for Jennie. Unlike the maximalist, high-energy singles that defined much of her early solo work—including the Diplo-produced anthem “Like JENNIE” and “Extra L” with Doechii—this track is a breezy summer number built on lo-fi guitars and vintage keyboards. It bears a closer resemblance to the softer moments on her 2025 debut album Ruby, particularly standouts like “Starlight,” “Damn Right,” and “twin.” The song was written by Jennie alongside producer Cashmere Cat, known for his experimental work with Ariana Grande, Kali Uchis, and Selena Gomez; producer Tyler Spry, whose recent credits include Bad Bunny, BTS, and Tate McRae; and Bibi Bourelly, a Forbes 30 Under 30 alumna who has written for Rihanna, Tyla, and several tracks on Ruby. Taiwanese model Nah Kai co-starred in the music video, which was co-directed by Jennie and her frequent creative collaborator, photographer and director Choeey.
The song first made its way into the world through Jennie’s packed summer festival schedule. She debuted it at Governors Ball in New York in June, then performed it at Denmark’s Roskilde Festival, Poland’s Open’er, and Spain’s Mad Cool. Earlier this month, she headlined Chicago’s Lollapalooza, becoming the first female soloist from the K-pop world to do so. The festival run has been a testament to her global appeal and her ability to command massive stages, but “Less Than a Lover” shows a more intimate, self-possessed side of the artist.
Jennie’s Journey Beyond BLACKPINK
Since making her solo debut with the hit single “SOLO” in 2018, Jennie has evolved into one of the most influential figures in K-pop. Her work with BLACKPINK has shattered records, from chart-topping albums to sold-out stadium tours, but her solo career has allowed her to explore a broader artistic range. Ruby, released in 2025, was a fully realized project that blended pop, R&B, hip-hop, and experimental sounds, showcasing her vocal versatility and songwriting ambitions. The album received critical acclaim and cemented her status as a solo force in her own right.
The “Less Than a Lover” video, directed by Jennie herself, offers a glimpse into her creative vision. Set against the stunning backdrop of Villa Adriana, the visual is dreamy and reflective, with soft lighting and intimate moments that contrast with the high-gloss production of her earlier videos. Jennie’s decision to invite fans into this space through Airbnb feels like a natural extension of the project’s themes—sharing a piece of her world with the people who have supported her career.
Airbnb’s Strategy and the Appeal of Begur
For Airbnb, this partnership is part of a larger effort to attract travelers to destinations beyond the usual tourist hotspots. Spain’s Costa Brava is known for its rugged coastline, hidden coves, and charming medieval villages, but it is often overshadowed by Barcelona, Madrid, or the Balearic Islands. By offering a stay at a villa with such a high-profile connection, Airbnb hopes to draw attention to this region’s unique beauty. Begur itself is a popular summer destination for Europeans, but it remains relatively undiscovered among international travelers. The villa’s location, with its private beach access and proximity to scenic walking trails, makes it an ideal base for exploring the area.
The listing also reflects a growing trend in travel: fans are increasingly seeking experiences that allow them to step into the worlds of their favorite artists, films, and television shows. Whether it’s staying in a music video location or recreating a movie scene, these immersive stays offer a sense of connection that traditional accommodations cannot. For Jennie, it is the logical endpoint to a project she wrote, co-directed, and released largely on her own terms. After having control of the storytelling, she is now opening up the space where it all happened for those who want to explore her world as well.
Fans interested in booking the villa should note that requests are not guaranteed, and the selection process may be competitive. Those who are chosen will have the rare opportunity to wake up in the same bedroom where Jennie filmed, swim in the pool that appears in the video, and host dinner in a dining room that boasts panoramic views of the Mediterranean. With a capacity of 12 guests, it is also an ideal setting for a celebration, a group getaway, or a creative retreat.
As the video continues to gain traction, the Airbnb listing adds another layer to the song’s narrative. “Less Than a Lover” is not just a track to be streamed; it is now a place to be experienced. For fans who have followed Jennie’s career from the outside, this is a chance to step inside—if only for three nights. Booking requests open on August 12 at 9:00 a.m. ET, and given the immense popularity of the artist, the villa is likely to be in high demand. Whether through the music, the live performances, or this unique stay, Jennie continues to find new ways to connect with her audience, blurring the line between idol and fan, screen and reality.
Source: Forbes News