Shaped Boards: Flexible, Scalable Marketing for Growing Brands

In a competitive market, businesses must innovate to stand out. Effective signage is crucial for increasing brand visibility, and shaped boards have become a powerful tool, particularly for estate agents. These custom, attention-grabbing signs provide the flexibility, scalability, and versatility required by growing brands. Whether you're an estate agent wanting to stand out or a business seeking greater exposure, it offers a valuable solution. 

This blog will highlight the advantages of shaped boards, their role in enhancing branding efforts, and how estate agents can leverage them to boost marketing strategies with practical tips for effective use.

What Are Shaped Boards?

They are custom-designed signage solutions that can be tailored to fit a variety of shapes, sizes, and styles. Unlike traditional rectangular or square signs,It can take on any form, allowing businesses to create unique and attention-grabbing designs that reflect their brand identity.

These boards are typically made from durable materials such as Dibond, Correx, or Foamex, which ensure they stand up to the elements, making them ideal for both indoor and outdoor use. they serve multiple purposes, such as:

Estate agent signs for property marketing.

• Event and exhibition displays.
  
  
• Retail promotions and advertisements.
  
  
• Directional signage for events or services.
  
  
• Branding for construction sites or company offices.
  

Why Are Shaped Boards Effective for Estate Agents?

In the property market, visibility is key. Estate agent signs are crucial for attracting attention to properties for sale, letting, or open houses. Traditional signage often lacks the creativity needed to make a memorable impact, but it offers a solution. Here’s how:

1. Unique Branding

Estate agents are constantly competing for attention in a crowded marketplace. By using it, they can break away from the conventional square or rectangular signs and adopt a design that reflects their brand's unique identity. Whether it’s using the shape of a house, a key, or a building, It allows estate agents to customise their signage in a way that’s visually appealing and memorable.

2. Enhanced Visibility

In areas where properties are clustered together, estate agent signs can blend into the background if they don’t stand out. If, on the other hand, they catch the eye instantly, making them much more likely to grab the attention of passers-by. Whether mounted on a post or displayed on a fence, these signs are visible from a distance, ensuring your property gets the attention it deserves.

3. Flexibility

They come in a variety of materials and finishes, giving estate agents the flexibility to choose the best option for their specific needs. Whether it’s a lightweight material for easy portability or a heavy-duty option for long-term outdoor use, It can be adapted to suit different environments. They are also scalable, allowing estate agents to create larger signs for busy streets or smaller signs for more intimate areas.

4. Cost-Effective

When compared to traditional signage solutions, They are an affordable option. While custom designs may seem expensive at first, their durability and versatility make them a long-term investment that pays off in the long run. Estate agents can use it for a range of purposes, from displaying property information to promoting upcoming open houses.

Table: Types of Shaped Boards and Their Applications

The Benefits of Using Shaped Boards for Growing Brands

While estate agents benefit greatly from shaped boards, the advantages of using them extend to other industries as well. Whether you’re a small business owner or a large corporation, it can provide several benefits:

1. Brand Recognition

They allow businesses to showcase their logos, taglines, and other branding elements in a way that’s impossible with traditional rectangular signage. The custom shapes help reinforce brand recognition by associating a specific design with your business, ensuring that your signage remains memorable to customers.

2. Targeted Messaging

They allow for targeted messaging, as they can be tailored to meet the needs of specific audiences. For example, if you’re promoting a local event, a shaped board in the form of a ticket or calendar can make the message more relevant and appealing. Similarly, businesses in the food industry might use it in the form of utensils or food items to attract attention and convey the right message.

3. Increased Engagement

With their visually appealing designs, They are more likely to generate interest and engagement from potential customers. Whether they are used as part of a larger marketing campaign or for a one-off promotion, these signs encourage people to take notice and engage with the brand.

4. Durability

They are made from high-quality, durable materials that can withstand the elements. This makes them ideal for businesses that need to display their branding outdoors. Whether it’s rain, wind, or sunlight, it maintains their quality and appearance over time, ensuring your investment is protected.

Practical Tips for Using Shaped Boards Effectively

• Choose the Right Shape for Your Brand: Select a shape that aligns with your brand’s identity. Estate agents might use shapes like houses or keys, while retail businesses can choose product-related shapes.
  
  
• Use bold, legible text: Make sure the message is easily readable from afar.Keep the message concise and impactful, whether promoting a property or a special offer.
  
  
• Strategic Placement: Position your shaped board in high-traffic areas to maximise visibility, such as busy roads for estate agents or shopping areas for businesses.
  
  
• Keep It Simple: Avoid overcrowding the design with excessive text or images.A simple, uncluttered design is more impactful than a busy one.

Conclusion

They are an incredibly versatile and powerful tool for businesses, particularly for estate agents looking to stand out in a crowded market. Their customisable designs, durability, and ability to enhance brand visibility make them an excellent choice for marketing and promotional purposes. By strategically using shaped boards, estate agents and other businesses can boost their visibility, engage their audience, and strengthen their brand identity.

For high-quality, custom-designed estate agent signs and shaped boards, Printed Estate Agent Boards offers durable and eye-catching signage solutions that can help your business get noticed.